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Beyond the Dashboard Layer
A familiar pattern across PPC management, attribution, and reporting tools: pricing that scales with ad spend or GMV, and insights that stay locked to a single account. Ctrl PPC includes the dashboard layer free forever on Foundation -- the difference is what happens on top of it.
The Business Model
The Success Tax
Pricing tied to ad spend or GMV rather than to value delivered, so the bill grows as your accounts grow.
Predictable Infrastructure
A flat tier rate, plus optional Volume Compute for high-volume accounts. Our price does not move when your spend does.
Agency Memory
Isolated Account Silos
A pattern solved for one client typically stays with that account and the person who found it, not shared automatically with the rest of the portfolio.
Agency Memory
What worked is remembered, not lost when an account manager moves on. Automatic cross-client propagation is on the roadmap.
The End Product
Passive Dashboards and Insights
A chart, a trend line, a chat assistant that summarizes what happened. You still have to figure out what to do about it.
A Quality-Gated Hypothesis, Ready to Execute
The diagnosis, the hypothesis, and the quality gate are already done. You get one concrete recommendation, not a dashboard to interpret.
The Handoff
Manual Diagnosis and Manual Execution
The marketer has to find the problem themselves, then manually execute the fix across every platform, one at a time.
One Handoff: You Execute
Zero manual handoffs for diagnosis, prioritization, or attribution. The one thing left is pressing the button in your ad platform yourself.
How the Success Tax is structured
Based on each platform's own published pricing structure, not specific current rates. Pricing changes over time - check directly with the platform before deciding.
Optmyzr
Tiered by trailing 30-day ad spendCrossing into a higher spend tier moves the account to a higher-priced plan automatically.
Triple Whale
Tiered by 12-month GMVThe subscription tier is set by trailing GMV, so a growing brand is moved to higher tiers over time.
Madgicx
Tiered by monthly Meta spendMeta spend growth pushes the account into a higher tier, independent of any change in the service itself.
Skai
Tiered by annual ad spendEnterprise pricing scales with annual spend across a wide range, reaching well into seven figures at the highest tiers.
Revealbot
Tiered by monthly ad spend across connected accountsCombined spend crossing a tier's ceiling triggers an upgrade or an overage charge, independent of how the automation itself is used.
Northbeam
Tiered by media spend and pageview volumeGrowth past the entry tier's spend threshold moves the account to a materially higher-priced plan, with the top tier priced individually.
Adalysis
Tiered by trailing monthly ad spend, recalculated automaticallyThe plan tier is recalculated each month against actual spend, moving the account up or down without a manual upgrade.
Opteo
Tiered by account count and monthly ad spend ceilingCrossing either the account-count or the spend ceiling on a plan requires moving to the next tier up.