The Cross-Channel Decision Engine
A chart is not a decision.
We built the engine that is.
AI dashboards ship "AI insights." That is still a chart with better handwriting. Ctrl PPC is decisioning: it reads every account across every channel, forms a testable hypothesis, and closes the learning loop by remembering what worked after you act on it.
Global Platform Pulse
Live numbers across every connected account. Not simulated.
Plugs directly into
Why trust the recommendation
Most tools tell you what changed. Ctrl PPC tells you why.
Every signal gets tested against the same question before it becomes a recommendation: is the real cause your account, your tracking, your market, your demand, or your attribution.
A measurable prediction
Every hypothesis states what should happen, not just what to change.
A defined success criterion
Decided before the change ships, not judged after the fact.
A fixed review date
A date the outcome gets checked, not "whenever someone remembers."
A logged outcome
Measured and recorded, whether it worked or not.
A learning that compounds
Feeds that account's next analysis, so nothing gets re-tested from scratch.
Built for
Who this reads accounts for
Performance Marketing Agencies
Every client account on one platform, with no per-account invoice tax as the book of business grows.
In-House Marketing Teams
Cross-channel visibility without stitching together separate exports every month.
Google Ads Specialists
Search, Shopping, and Performance Max read at the depth a blended report never gives you.
Cross-Channel Teams
Google, Meta, and LinkedIn read together, not as three separate silos with three separate stories.
The Math
What is this actually worth to you?
A minimum estimate, built from the real steps this replaces - not a marketing number. Move the sliders to match your book of business.
Replaces
- Continuous anomaly detection
- Progress vs. monthly target
- Deep dive analysis
- Client report
Minimum monthly savings
Hours per month
80h
Minimum value
€5,200
Beyond your own numbers
God View: market intelligence on top
Same connected accounts, more context - anonymized benchmarks, niche trends, and opportunity patterns pooled across every agency on the platform.
- StandardSee the market
- TacticalAct on it
- PulseMove first
Intelligence is not decisioning
Numbers are not a diagnosis
A dashboard shows you what happened. Ctrl PPC shows you why, and what to do next.
Dashboards Alone
Real-time charts per channel, forecasting, and KPI monitoring -- this is Foundation, free forever on every tier above it too. It is genuinely valuable on its own: the base every account needs, and where most agencies run today. But the return that actually moves the needle -- the diagnosis, the hypothesis, the next action -- lives one layer up, not here.
Ctrl PPC: Primary Diagnosis
ROOT CAUSE
Bid strategy not reacting to the 19:00-22:00 peak window
HYPOTHESIS
tROAS +10% during evening hours -> CPA -15%
Where performance marketing breaks down
- Separate exports per channel that are never updated on the same day
- A recommendation with no measurable expectation, so there is no way to test it later
- Account changes that nobody links back to the result they were supposed to explain
The 6-step Decision Framework
- 1
Signal
Automatic detection per channel: Google, Meta, LinkedIn.
Meta APIGSC TrendGA4 Signal - 2
Hypothesis
A concrete, measurable prediction. Not a vague suggestion.
- 3
Quality gate
Every hypothesis has to clear hard criteria before it counts.
- 4
Execution
Observed, not automated: we see what actually changed.
- 5
Attribution
The result gets linked back to the hypothesis that predicted it.
- 6
Agency memory
The outcome is remembered, for the next decision.
No limit on accounts
One platform for every account and every agency you manage, without a new invoice opening for each extra client. Cross-channel synergy compounds with every account you add, not just every channel.